Swedish newspaper Svenska Dagbladet reports about the campaign Teneriffa Buena Gente, where the locals on the islands are advised to become more friendly towards the visitors of the island. One of the most important requests is to always smile at the tourists.
The article conclude the importance of having educated employees within the tourism industry and to inform about the importance of tourism for the local economy. Could it possibly be that the reason to why the islanders aren’t smiling for the tourists, is due to them not seeing enough benefit from tourism? How involved are the locals in the monitoring of tourism on Tenerife?
Read the article in full in Swedish here.