Services

Fair Travel supports tourism and destination development through advisory services, training, analysis and independent auditing.

We work with destinations, tourism businesses, public organisations and project partners in Sweden and internationally. Each assignment is adapted to its purpose, local context and the people involved.

Independent auditing

Independent auditing and inspection services, including work connected to EarthCheck and ISO 14001, where relevant to the assignment.

Advisory services

Support for destinations, organisations and tourism businesses that want to turn ambitions into practical priorities, actions and ways of working.

Training and capacity building

Training, workshops and professional development for teams, advisors, tourism businesses and other stakeholders involved in tourism and destination development.

Analysis and destination development

Destination analyses, stakeholder dialogue, business advisory work and recommendations that provide a basis for continued development at local, municipal or regional level.

How Fair Travel works

Fair Travel combines practical tourism experience with relevant standards, methods and local knowledge. Assignments may involve analysis, training, dialogue, recommendations and follow-up, depending on the needs of the client and the conditions of the place.

Where relevant, Fair Travel uses the GSTC Destination Standard and GSTC Industry Standard as reference frameworks. These are used to structure analysis and discussion; they do not in themselves represent certification or a guarantee of performance.

The scope of each assignment is adapted to the client, the place and the purpose of the work. The areas below illustrate questions that may be included.

Areas commonly covered in destination work

  • Governance, strategy and coordination
  • Stakeholder dialogue and local participation
  • Visitor management and accessibility
  • Local economic conditions and business development
  • Culture, nature, land use and local resources
  • Climate adaptation, risk and resilience
  • Communication, information and monitoring

Typical assignment activities

  • Defining the purpose and scope together with the client
  • Reviewing available data, plans and relevant documentation
  • Facilitating interviews, workshops and stakeholder dialogue
  • Carrying out destination or business analysis
  • Identifying priorities, strengths and challenges
  • Developing practical recommendations and next steps
  • Supporting implementation through training or follow-up

Areas commonly covered in business advisory

  • Management practices, policies and responsibilities
  • Working conditions, health and safety
  • Local purchasing, suppliers and economic contribution
  • Resource use, waste and environmental management
  • Culture, nature and consideration for local conditions
  • Guest information, accessibility and experience design
  • Staff involvement and internal knowledge

Destinations assessed and evaluated

Businesses assessed and advised