Our approach to tourism and destination development
Fair Travel supports tourism and destination development that takes account of people, place and local conditions. We recognise that tourism has environmental, social and economic impacts, and that these differ between destinations, businesses and types of travel.
Our work is guided by respect for people and place, relevant international standards and methods, and a focus on practical improvement over time.
What this means in practice
Depending on the assignment, Fair Travel may support clients through:
- assessing current practices and identifying priorities;
- training teams and building internal knowledge;
- supporting destinations and businesses in applying relevant criteria and standards;
- developing policies, action plans and monitoring approaches; and
- encouraging transparent communication about both progress and remaining challenges.
Working with partners and suppliers
When selecting or representing partners, Fair Travel considers factors relevant to the assignment, such as local knowledge, quality of service, working practices and their approach to tourism and destination development.
Where appropriate, we encourage partners to use relevant policies, codes of conduct and recognised certification or assessment schemes. A partnership or representation arrangement should not be understood as a guarantee of a partner’s overall environmental, social or operational performance.
Climate action
Fair Travel signed the Tourism Declares a Climate Emergency pledge in 2019. The pledge reflects our recognition that the tourism sector needs to contribute to reducing greenhouse-gas emissions and adapting to climate impacts.
We keep our own work and communications under review, and encourage clients and partners to identify relevant, measurable actions within their own operations.
