From travel experience
to tourism and destination development

Fair Travel supports tourism and destination development through advisory services, training, analysis and auditing. We help destinations, organisations and tourism businesses turn insight into practical action, guided by respect for people, place and the conditions that each destination can genuinely support.

Fair Travel was founded after many years of travel and a growing awareness that tourism can bring opportunity and connection while also placing pressure on the people and places involved.

That awareness led Jeppe Klockareson to study tourism and establish Fair Travel in 2008, with a focus on tourism and destination development that respects people, place and local conditions.

What is Fair Travel?

Fair Travel is an independent Swedish consultancy working with destinations, tourism businesses and organisations in Sweden and internationally. We provide advisory services, training, analysis and auditing for tourism and destination development, alongside Nordic market representation and travel-trade support for selected international partners.

Ethos and values

Fair Travel’s ethos is reflected in the two symbols that form our logo: respect for people and respect for place. Our work is guided by practical experience, empathy and curiosity, and by the need to consider communities, culture, nature and local conditions in every assignment.
We value openness and accountability.

Represented companies

Panama Journeys
2026-02-16

Panama Journeys

Panama Journeys is a destination management company specialized in tailor-made travel experiences across Panama, offering structured and reliable services for FITs, groups and special interest travel.

by Jeppe Klockareson
Chile Concept
2026-02-20

Chile Concept

Chile Concept is a Santiago-based destination management company specializing in tailor-made travel throughout Chile, combining more than 25 years of inbound experience with highly personalized service and competitive positioning.

by Jeppe Klockareson
Wilderness Explorers
2026-02-20

Wilderness Explorers

Wilderness Explorers is a Guyana-based destination management company specializing in authentic, nature-led travel across Guyana, Suriname and French Guiana, with more than 30 years of experience in ecotourism and adventure travel.

by Jeppe Klockareson
Travel Excellence
2020-04-06

Travel Excellence

Travel Excellence offers everything from itineraries for FIT to corporate incentives. We are committed to quality and sustainability; with certifications such as ISO 9001-2008 and Rainforest Alliance; which make us the most trustworthy operator in Costa Rica.

by Jeppe Klockareson
Colombian Journeys
2020-04-06

Colombian Journeys

Colombian Journeys is a dedicated travel agency offering solutions and ideas to our customers including destination management services throughout Colombia, offering the best value in the services we provide.

by Jeppe Klockareson
Furlong Incoming
2023-08-22

Furlong Incoming

Furlong Incoming is a prominent tour operator with a sustainable focus in the tourism industry based in Argentina and Uruguay. Our mission is to exceed the expectations of our clients through creativity, flexibility, and excellence in every experience we provide.

by Jeppe Klockareson