From travel experience
to tourism and destination development

Fair Travel supports tourism and destination development through advisory services, training, analysis and auditing. We help destinations, organisations and tourism businesses turn insight into practical action, guided by respect for people, place and the conditions that each destination can genuinely support.

Fair Travel was founded after many years of travel and a growing awareness that tourism can bring opportunity and connection while also placing pressure on the people and places involved.

That awareness led Jeppe Klockareson to study tourism and establish Fair Travel in 2008, with a focus on tourism and destination development that respects people, place and local conditions.

What is Fair Travel?

Fair Travel is an independent Swedish consultancy working with destinations, tourism businesses and organisations in Sweden and internationally. We provide advisory services, training, analysis and auditing for tourism and destination development, alongside Nordic market representation and travel-trade support for selected international partners.

Ethos and values

Fair Travel’s ethos is reflected in the two symbols that form our logo: respect for people and respect for place. Our work is guided by practical experience, empathy and curiosity, and by the need to consider communities, culture, nature and local conditions in every assignment.
We value openness and accountability.

Represented companies

Travel Excellence
2020-04-06

Travel Excellence

Travel Excellence is a Costa Rica-based destination management company providing tailored itineraries for FIT travellers, leisure groups, meetings and incentives.

by Jeppe Klockareson
Colombian Journeys
2020-04-06

Colombian Journeys

Colombian Journeys is a Colombia-based destination management company providing travel arrangements for groups, incentives, cruises and tailor-made programmes.

by Jeppe Klockareson
Furlong Incoming
2023-08-22

Furlong Incoming

Furlong Incoming is a destination management company providing travel arrangements in Argentina and Uruguay for FIT travellers, groups, cruises, meetings and incentives.

by Jeppe Klockareson
Panama Journeys
2026-02-16

Panama Journeys

Panama Journeys is a destination management company providing tailor-made travel across Panama for FIT travellers, groups and special-interest programmes.

by Jeppe Klockareson
Chile Concept
2026-02-20

Chile Concept

Chile Concept is a Santiago-based destination management company providing tailor-made travel throughout Chile for FIT travellers, groups and special-interest programmes.

by Jeppe Klockareson
Wilderness Explorers
2026-02-20

Wilderness Explorers

Wilderness Explorers is a Guyana-based destination management company providing tailored travel across the Guianas, including nature, cultural and adventure itineraries.

by Jeppe Klockareson