Fair Travel is owned by me, Jeppe Klockareson. My understanding and passion for responsible tourism comes from many years of travelling and a collective experience of operations, theory and development.

I was born and raised in Ystad, and have the Scanian blood running through my veins, although I've been based in Stockholm since 2005. I'm passionate about travel, nature and sustainability issues and has worked in tourism since 2004, focusing on ecotourism and responsible tourism. I've held previous positions with Basecamp Explorer and STA Travel, as Managing Director and Product Manager, and sat on the board of the Swedish Nature & Ecotourism Association for six years, which I left in 2020.

I've been instrumental in developing specialized sustainable tourism training programs for travel trade professionals in cooperation with higher vocational educations in Sweden and I'm a returning teacher and speaker both in Sweden and beyond, on training workshops and capacity building for sustainable tourism development.

I was employed as Country Representative Sweden of the Global Sustainable Tourism Council (GSTC) between 2018-2020, an organization that I'm also certified by since 2017 in sustainable tourism.

Of all the many experiences around the world that have most influenced me, my favourites would have to be: visiting the gorillas in Rwanda; swimming with whale sharks in Mozambique; the magnificent wildlife of the Galapagos; lurking over the edge of the magnificent Kaieteur Falls in Guyana; witnessing the mystique of Easter Island; experiencing in the hospitality of Dominica and the atmosphere in Old Havana. As a result of my many travels, my most in depth knowledge (beyond Scandinavia) covers South America, Africa, Asia and Australasia.

Travel defines who I am and it's something I love doing. I will continue to explore the wonders of our world. For me, travelling has been the best education of my life.

If I could sum my approach to travel and tourism up in one phrase, it would be this:

Minds are like parachutes. They work better when they're open.

Jeppe holds a Certificate in Sustainable Tourism (GSTC STTP) and another Certificate in Project Management for Sustainable Development (PM4SD).