As the COVID-19 pandemic emerged in 2020 and businesses within the tourism and travel sector had to start letting people go, permanently or on furlough. YrkesAkademin, a higher vocational, professional level, distance learning educator, acted quickly.
The Pandemic as an opportunity for sustainability?
They saw this as an opportunity to provide educational opportunities for these people to make use of the time to further educated and build competence. With the evident signs shown by increasing interest and demand in sustainability, they contacted Fair Travel, to assist them in putting together a 10 week educational program on sustainable tourism, to get started in short notice.
On May 25th 2020 the first course started, with 30 tourism professionals in management positions. The educational program was based on the official GSTC Sustainable Tourism Training Program, but as a hybrid that also was to provide training in practical application of the content.
Close to 100 tourism professionals being trained in less than a year!
During three courses from May 25th 2020 until March 17th 2021, roughly 90 tourism professionals in Sweden participated with much appreciation and positive feedback. A majority of these participants also went through and took the GSTC Sustainable Tourism Training Program exam in order to hopefully pass and become certified officially by the Global Sustainable Tourism Council.
Demand is still high in participation and as of this time, YrkesAkademin has applied to get funding for further starts. As of now, the decision is TBD.
Find out more about the course here.